Cibelle Simin, graphic designer and art direction in Belo Horizonte, Brazil
01 Positioning
Design that brings together visual appeal and consistency
How people see a brand starts at first glance. I create identities, campaigns and editorial projects that balance aesthetic refinement with practical clarity, building visual worlds that spark immediate desire and stay consistent at any scale.
Cibelle Simin
I have been working in graphic design and art direction since 2009, with experience built mainly in fashion, retail and food & beverage. My work goes from the visual concept to the delivery of complete systems, combining aesthetic rigor with standards that make daily life easier for the people who put the brand out into the world.
Available for freelance projects, collaborations and strategic positions.
See my history on LinkedIn02 Services
What I create
- 01
Visual Identity & Brands
Concept, typographic standards, color palette and packaging with an authentic personality.
- 02
Campaigns & Retail
Art direction for seasonal launches, sales, window displays and high-impact visual communication.
- 03
Editorial Design & Publications
Books, catalogs, magazines and recurring lookbooks laid out with attention to rhythm and legibility.
- 04
Digital Assets & E-commerce
Visual direction for online stores, modular templates and digital materials that stay true to the brand's world.
03 Highlights
Cases
Selected projects focused on visual strategy, innovation and brand experience.
04 Portfolio
Projects
Commercial campaigns, editorial publications and digital formats.
05 Process
How I work
- 01
Alignment & References
Mapping references, audience and project goals to define the right visual territory.
- 02
Building the System
Creating the visual language with a focus on aesthetic coherence and use across different formats.
- 03
Delivery & Autonomy
Organized final files and clear guidelines so the communication comes to life without friction.