Holiday Concept · Paz, Amor e Risos

A creative study developed as a concept suggestion for the holiday season, built around celebrating get-togethers and the joy of being together, in a warm, festive tone.

Paz, Amor e Risos (Peace, Love and Laughter) was given hand lettering, celebratory photography and the golden shine of special occasions.

The proposal showed how the concept could roll out into window displays, social posts and stories, and site banners in desktop and mobile versions. It was a study presented as a suggestion, not the brand's final campaign.