Branding, Packaging & Editorial DesignNiceia Café
Niceia Café
Branding, Packaging & Editorial Design
- Client
- Niceia Café
- Disciplines
- Branding
Packaging
Editorial design
Menu - Year
- 2026
- Industry
- Food & Beverage · Café

01
Context & Business Challenge
Built from the founder's name and original recipes, Niceia Café translates the warmth of a Minas Gerais family table into a contemporary, sensory experience.
02
Art Direction & Visual Strategy
The graphic design connects the nobility of classic typography with the warmth of the house's creations. Recipes named "Saudade de Minas" and "Tarde que Fica" become more than menu options: they turn into stories of identity and fond memories.
03
Delivered System & Impact
The result is a cohesive visual ecosystem that goes from packaging to menu, combining elegance without coldness with a strong emotional connection to everyone at the table.






