Cases

Branding, Packaging & Editorial DesignNiceia Café

Niceia Café

Branding, Packaging & Editorial Design

Client
Niceia Café
Disciplines
Branding
Packaging
Editorial design
Menu
Year
2026
Industry
Food & Beverage · Café
Niceia Café, main project image

01

Context & Business Challenge

Built from the founder's name and original recipes, Niceia Café translates the warmth of a Minas Gerais family table into a contemporary, sensory experience.

02

Art Direction & Visual Strategy

The graphic design connects the nobility of classic typography with the warmth of the house's creations. Recipes named "Saudade de Minas" and "Tarde que Fica" become more than menu options: they turn into stories of identity and fond memories.

03

Delivered System & Impact

The result is a cohesive visual ecosystem that goes from packaging to menu, combining elegance without coldness with a strong emotional connection to everyone at the table.