Roça & Rock

Roça & Rock is a charity rock festival run entirely by volunteers, on the border between Bom Jesus do Amparo and São Gonçalo do Rio Abaixo, in Minas Gerais, Brazil. Created by Quinzinho, who passed away in 2024, the event continues in his honor and reached its 8th edition in 2026.

Admission is a donation of food and adult diapers for APAE in Bom Jesus do Amparo and for families in the region. The challenge was to give the festival a brand worthy of the cause, one that worked on stage, on clothing and on phones.

The logo comes from the body of a guitar drawn in a single line, which wraps around the name and ends in the instrument's neck. The wide, heavy typography brings the weight of rock, and red on black creates a code that is easy to reproduce on banners, fabric, paper and screens.

The phrase "Faço parte da corrente do bem" (I'm part of the chain of good) became the event's signature. It appears on the back of the T-shirt, on the backdrop and on the badge, in loose handwriting that contrasts with the logo.

Logo, sponsor backdrop, welcome banner, stage banner, badge, wristband, digital guide with lineup and menu, T-shirts, cup, button pin, save-the-date posts, story sticker and official merchandise ads.

On the night of August 22, 2026, the identity was on the stage, on the photo backdrop and on the crowd.