Visual Content & E-commerce TractionGrupo Luiza Barcelos
Trend Alert
The season's trend translated into the brand's products.
- Client
- Grupo Luiza Barcelos
- Disciplines
- Editorial format
Art direction
Copy - Year
- 2023 to 2026
- Industry
- Fashion · Footwear and bags
01
Context & Business Challenge
The team needed a recurring stories format that connected fashion trends to the catalog.
02
Art Direction & Visual Strategy
The garment is cut out, the shoe comes in at real scale and a short headline bridges the two.
03
Delivered System & Impact
A format the team repeats every week with catalog photos.
