Curation & Fashion EditorialGrupo Luiza Barcelos
Weekly lookbooks
One issue a week, without losing the standard.
- Client
- Grupo Luiza Barcelos
- Disciplines
- Editorial design
Art direction
Image retouching - Year
- 2023 to 2026
- Industry
- Fashion · Footwear and bags
01
Context & Business Challenge
The brand launches products every week and needed to present the new arrivals to the sales team and customers at the pace of retail.
02
Art Direction & Visual Strategy
Each issue has a theme and the same structure: editorial cover, featured product, outfit combinations and a product sheet with reference, in a vertical format designed for mobile.
03
Delivered System & Impact
A repeatable editorial template that makes it possible to produce a new issue every week with visual consistency.
