Cases

Feed & Stories · Art Direction and ContentFashion · Grupo Luiza Barcelos

Social Media Luiza Barcelos

Carousels and stories that turn trends, collections and campaigns into editorial content for social media.

Client
Grupo Luiza Barcelos
Disciplines
Art direction
Feed carousels
Stories
Layout
Year
2026
Industry
Fashion · Footwear and bags

01

Context & Business Challenge

The brand posts content every week and needs to keep an editorial standard across feed and stories, connecting product, trend and campaign.

02

Art Direction & Visual Strategy

Each series has its own language within the same world: seasonal palettes such as gray and burgundy, color blocking, product cutouts over campaign photos, street style collages and short copy that guides the reading.

03

Delivered System & Impact

Feed carousels and story sequences published between March and August 2026, with art direction and layout.