Feed & Stories · Art Direction and ContentFashion · Grupo Luiza Barcelos
Social Media Luiza Barcelos
Carousels and stories that turn trends, collections and campaigns into editorial content for social media.
- Client
- Grupo Luiza Barcelos
- Disciplines
- Art direction
Feed carousels
Stories
Layout - Year
- 2026
- Industry
- Fashion · Footwear and bags
01
Context & Business Challenge
The brand posts content every week and needs to keep an editorial standard across feed and stories, connecting product, trend and campaign.
02
Art Direction & Visual Strategy
Each series has its own language within the same world: seasonal palettes such as gray and burgundy, color blocking, product cutouts over campaign photos, street style collages and short copy that guides the reading.
03
Delivered System & Impact
Feed carousels and story sequences published between March and August 2026, with art direction and layout.
Gray + Burgundy · feed carousel






Color blocking · feed carousel






Entre nós, existe um laço · feed carousel





The campaign looks · feed








The campaign looks · stories







Street style · stories





Beyond the surface of denim · stories





