Email Marketing

The sends had to be produced fast, at the pace of the collection, and read fast, on a phone screen.

Each email opens with an editorial image and continues in themed blocks, such as best sellers, trend of the season or influencer looks, alternating product and campaign photos. Uppercase headlines with italics, short copy and one button per product.

A modular structure that adapts to each theme, from the Trinta e Cinco collection to the Valentine's Love Show, and keeps the reading familiar to the customer.