Creative Direction & Digital CampaignGrupo Luiza Barcelos
Collab Nati Vozza
A gift-with-purchase promotion with the feel of a premium launch.
- Client
- Grupo Luiza Barcelos
- Disciplines
- Creative direction
Digital campaign
Lookbook - Year
- 2023 to 2026
- Industry
- Fashion · Footwear and bags
01
Context & Business Challenge
On Customer Day, buying products from the Nati Vozza collab came with a phone strap made from the same leather as the shoes.
02
Art Direction & Visual Strategy
Spaced-out typography and warm-toned photography kept the partnership premium, far from promotional language.
03
Delivered System & Impact
Lookbook, feed posts and stories aligned to the same direction.
