Internal Comms & LB Culture

The group wanted to engage employees on topics such as sustainability, leadership development and recognition, with a language of its own tied to the brand.

Atitude Positiva combines action and optimism to talk about saving resources, with simple iconography and a burgundy pattern. LB Pro offers two logo routes for the leadership program, with the final period as a bridge between the pillars. #TimeLB celebrates promotions and work anniversaries with spaced typography, the brand's coral and black-and-white team photos.

Campaign identity applied to stickers, posters and bottles, an identity presentation for the leadership program and email templates ready to personalize with each employee's name, photo and details.