Still Life & Generative Creation

A footwear and bag brand launches products every week and needs images that live up to the value of each piece. A photo shoot for every launch takes a studio, a crew, a set and time that the retail calendar can't always fit.

The challenge was to get images with an editorial finish, true to the real product, at the volume and pace of a social feed.

Each image starts from the product photo and a direction set before any generation: angle, type of light, shadow direction, background color and surface texture.

Backgrounds follow the color of each piece, with long natural-light shadows, top-down views and material close-ups. In some scenes the product gets context, like a tennis court or soccer balls, and tells a story without needing a model.

The work combines Nano Banana, Vizcom, ChatGPT and Magnific, and every result is checked for color, stitching, texture and the brand signature on the insole.

A series of images with the same logic of light, background and framing, adapted to each product and published across the brand's channels.

The method makes it possible to produce new images for every launch without depending on studio schedules, while keeping a fashion brand's visual standard.